McVitie's Milk Chocolate Caramel Digestive Nibbles, 120 g (Pack of 1)

Product Information

Here we have very similar looking bite size biscuits except these are milk chocolate coated biscuit balls with caramel flavour cream. I’ll be honest I’m not a fan of the standard Digestive Caramel Biscuits, I find them far too chewy, but these nibbles are rather delightful. Again the biscuit to chocolate ratio is spot on, they still have that crunch factor that makes them biscuity and the quality is good. I couldn’t detect any cream, I am not sure how that’s incorporated in the nibbles but the smell of sweet caramel was instant upon opening, and evident in tasting. These are far nicer than the biscuit version but if anything these nibbles were incredibly sweet and I cannot see people being able to eat many before they are overcome with sweetness and toothache. Sarah Heynen, marketing director of Sweet Biscuits at UB, said: “The launch of McVitie’s Digestives Nibbles is a significant moment for UB and the category, set to break new ground in sweet biscuits. This is an exciting proposition for the market, targeting a new evening sharing treat occasion for biscuits.” Today I’m turning this fact on its head, and after experiencing just how delicious a Chocolate Digestive inspired recipe (like these McVitie’s Chocolate Digestive Cupcakes) can be, I’ll probably be doing it again very soon! These McVitie’s Chocolate Digestive Cupcakes are so simple but so perfect.

A continuation of the McVitie’s sweeet campaign, the new advert sees the return of the McVitie’s Chocolate Digestives British Blue kittens - to bring to life the feeling you get when you eat a McVitie’s Digestives Nibble. Make sure you melt the chocolate, butter and golden syrup together. If you add a cold ingredient into warm chocolate it will seize.Seized chocolate goes grainy and bitty and is no longer smooth and shiny. McVities have not disappointed – having launched not one, not two, but THREE new flavours of their classic chocolate digestives. New digestive flavours include marmalade on toast. Image from Newfoodsuk. If you know us, you know that we LOVE trying new biscuits from around the world – but we also love when a new biscuit emerges in the UK, and these new digestives are just the thing!

McVitie’s Brand Director, Kerry Owens said: “The launch of McVitie’s Digestives Nibbles is the most exciting launch for McVitie’s in a number of years, so it stands to reason that we want to celebrate this with another excellent instalment of our sweeet masterbrand campaign – celebrating the everyday moments that we help to make just that little bit better.” After melting chocolate, butter and golden syrup in a pan, fold in your digestive nibbles (or crushed biscuits) and marshmallows and then pour into a pan to set. United Biscuits is taking McVitie’s into the sharing bag format with the launch of Digestives Nibbles. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many user’s needs. Compare Standard and Premium Digital here. When you have frosted all of your little cakes, decorate however you like with some McVitie’s Chocolate Digestives or McVitie’s Chocolate Digestive Nibbles. I used a few biscuit crumbs as well as the Nibbles – I much prefer the higher chocolate to biscuit ratio!

Biscuit maker McVitie’s has today announced the launch of a brand new advert to support its biggest product launch of the year – McVitie’s Digestives Nibbles. Heynen said the app showed that digital was no longer an afterthought when planning the brand’s marketing. Some 15% of the campaign’s outlay will go into digital initiatives, up from 5% in 2014, with more going on YouTube pre-roll, as well as partnering with Buzzfeed. United Biscuits (UB) will launch McVitie’s Digestive Nibbles, in what the company described as its “biggest new product development” for 2016.Nibbles are expected to be merchandised in the biscuit aisle in the grocery channel, but United Biscuits said some convenience stores might sell them from the confectionery aisle. And now there we have the full range of the New McVitie’s Digestives Nibbles. Of all of the four varieties my favourite is definitely the Dark Chocolate, followed by Milk Chocolate, Double Chocolate and lastly Caramel. I wonder if McVitie’s will soon introduce the Milk Chocolate Orange ones or perhaps go for a completely different flavour that isn’t already apart of their Digestive Biscuit family. Even better I hope and pray for a Hobnob version, because really they are the king of biscuits. I guess we will just have to wait and see. In a large bowl, weigh out all of your cupcake ingredients and use and free-standing mixer, electric whisk or just a good old wooden spoon to beat everything together until smooth and combined.

Take an extra 2-3 minutes to thoroughly beat the frosting until paler and fluffier. You may need to add a little milk to help loosen it. This makes the frosting so much more delicious!

Your browser is not supported

Try not to put the marshmallows into the hot chocolate mixture if it is really hot, as they might melt. If your chocolate seems really hot allow it to cool slightly first. With Digestive Nibbles, UB will bring the iconic McVitie’s Digestives brand into the bite-sized sharing format. We believe it’s important to do a few things well,” explained Heynen. “Our strategy on McVitie’s is unashamedly the same year on year. It’s about adding a fresh twist to make sure that what we’re doing feels exciting and new.” You must have seen McVities Digestive Nibbles in the shops. They are Digestive biscuit balls covered in chocolate.